Anthurium Cultivation In Sinhala Free Public Full

The recent trend has been t hat the aforementioned countriestogetherwith someother Europeancountriessuchas B elgium,Italyand Denmark caterto the85ofthede mandforf loricultur eproduce inthe Europe(EuroStat, 2014).

Data source: International Trade Centre (ITC) (2013)..

Floricultural exports from Sri Lanka over the period of ten years from 2004 to 2013.

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Anthurium Cultivation In Sinhala Free Public Full

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Abstrac t Floriculture has become one of the growin g industries in the present world.

In the year 2013, the global floriculture exports reache d US 21.6 billion while showing a 22 increase over the past five years.

Sri Lanka being a small island, has not shown a rapid growth in the floricu lture business over the past five years, the country has been a continuous supplier of floriculture produce to the wor ld ma rket, reach ing its total floriculture trade val ue wo rth Rs.

Among the floriculture assortment that the country produces for the wor ld market at present, cut foliagetops (53), live plants including rooted cuttings (44), cut flowers (1.5) and flower see ds (1) are the four main items, dried flow ers and other decorative floricultur e items also in minor quantities.

One of the biggest constraints that Sri Lanka faces is the insufficient investments on large scale floriculture ventu res, making most of the businesses medium- to small-scale.

To thrive in the global business the scale of production matters.

Even though the people are knowledgeable with higher literacy rates, until now, the postharv est handling of floricultural produce has not been practiced satisfactorily.

Besides, the fa cilities avail abl e for training, rese arch and innovation ar e insufficient to support the growth of the industry.

Keywords: globalbusinesses,marketcompet ition,ma rke tdev elo pment, mark etinnovation, marketsupplier,tradevalue INTRODUCTION As identified under the national research priorities, incorpora tion of new thinking and broadt hinking (think-new and think-big) in projecting th e floriculture market for the f u t u r e i s o b l i g a t o r y t o u p l i f t t h e s t a t u s q u o o f t h e i n d u s t r y.

In this regard, the following research areas and innovati ve thinking need further detailed em phasis; exploring new speciesanddevelopingnewcultiv ars,novelpropagationprotoco lsandt echniques,improved plantgrowth and management and innovativ ep ostharvestmanageme nt practices.

PRESENT ST A TUS OF THE FLORICUL TURE INDUSTR Y Global floriculture industry: the business Floriculture has become one of the growing industries in the pr esent world.

In the y e a r 2 0 1 3, t h e g l o b a l f l o r i c u l t u r e e x p o r t s r e a c h e d U S 2 1.

ITC, 2014).

TheNetherlands, Colombia, Germany,Belgium and Italy are the top five countries that dominate in the expor t trade with almost 70 market share of the total exports, whereas Germany,The Neth erl ands, the United Stateso f A m e r i c a, t h e U n i t e d K i n g d o m a n d F r a n c e h a v e b e e n t h e t o p f i v e i mpor ters over the last coupleofyearswithamarketsh areofabout53ofthetotali mportsin2013(ITC,2014).

Sri Lankan floricultur e industry: where do we stand in the wor ld trade Even thoug h Sri Lanka being a small island, has not shown a r ap id growth in the.

F i g u r e 1. M a r k e t t r e n d s i n t h e f l o r i c u l t u r e b u s i n e s s o f t h e w o r l d a n d S r i L a n k a o v e r t h e period of ten years from 2004 to 2013.

Data source: Internation a l T r ad e C en t r e (ITC)(2013).

A s s h o w n i n F i g u r e 1, i t i s a p p a r e n t t h a t S r i L a n k a n f l o r i c u l t u re busin ess w ith th e w o r l d o v e r t h e l a s t t e n y e a r s i s h i g h l y s e n s i t i v e t o t h e t r e n d s in the global floriculture business.Withallthese fluctuationshowever,thecountryhas beensupplyingitsfloriculture p r o d u c e t o T h e N e t h e r l a n d s, J a p a n, S a u d i A r a b i a, t h e U n i t e d K i n gdom, Germany and the Unit edAr abE mir ates,bei ngth etop sixbu ye rsof SriL anka nfl oricult urep roduc ei nt he year 2013(ITC,2014).

Among the floriculture a ssortment that the country produce for the world market at present, cut foliagetops(53), live plants including rootedcuttings (44), cut flowers ( 1.

H a v i n g a f f e c t e d b y t h e c h a n g e s i n t h e g l o b a l m a r k e t, S r i L a n kas position in the global floricult uretrade hasdroppe dfrom47 th placein2009to52 nd placein2013(ITC,2014).The cut foliage exports from Sri Lanka however,were considerably s table around the 2 1 st place (in2013)intheworldrankingduringthe periodof2009-2013( ITC,2014).

Figure2. Floricultural exports from Sri Lanka ov er the period o f t e n y e a r s f r o m 2 0 0 4 t o 2013.Datasource:InternationalTradeCentre,2013.

Evenduring that period, the EU continued to be the largest pro ducer worldwide with over 40of the globalrevenue andthe most intensiveconsumer of fl owersand plants with 500 million Europeans (Altmann, 2012).

Not only do the European gia nts such as The NetherlandsandGermanyconsumethemostof theworldfloricult ureproduce,butalsothey dominate in the production as well.